“What’s the smallest, cheapest experiment you could run this week to test your biggest assumption?”
— Scientific Reasoning Skills
i2 Insights: Scientific Reasoning Skills
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What Did the Last Failure Teach You?
“Think of a project that didn’t work out. Did you extract a clear lesson from it — or did you just move on?”
— Scientific Reasoning Skills
Are You Testing or Confirming?
“When you gather feedback on a new idea, are you designing the test to learn — or to prove you’re right?”
— Scientific Reasoning Skills
What Would Change Your Mind?
“For the idea you’re most excited about right now — what single piece of evidence would convince you to abandon it?”
— Scientific Reasoning Skills
What’s Your Evidence?
“Think about your team’s current strategy. How much of it is based on evidence — and how much is based on opinion dressed up as evidence?”
— Scientific Reasoning Skills
What If the Opposite Were True?
“Take your strongest belief about your customer. Now imagine the exact opposite is true. What would you do differently starting tomorrow?”
— Scientific Reasoning Skills
Who Disagrees With Your Hypothesis?
“Have you actively sought out the person most likely to challenge your thinking — or have you only shared your idea with people who’ll say yes?”
— Scientific Reasoning Skills
When Did “Good Enough” Become the Standard?
“At what point did your team stop iterating on the current approach — and was that a deliberate choice or just fatigue?”
— Scientific Reasoning Skills
Would You Bet Your Own Money?
“If you had to personally bet on the assumption behind your current project, how confident would you actually feel?”
— Scientific Reasoning Skills
What Data Are You Ignoring?
“Is there a signal in your data — a complaint, a drop-off, a pattern — that you’ve been explaining away instead of investigating?”
— Scientific Reasoning Skills