Pick one assumption you’re making about your users, customers, or audience. Write down what data would prove it wrong. Now figure out how to get that data this week.
i2 Insights: Skill Categories
Test your innovation skills
Get a random reflection prompt, a quick action to try today, or a "this or that" dilemma to see how you compare to others. Each one takes 30 seconds and is based on the i2 skills framework.
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Expect to Be Wrong
Before you test an idea, write down what result would make you change course. When the results come in, honour that commitment — even if it’s uncomfortable.
Seek the Critic
Identify the person most likely to poke holes in your idea. Go to them first — before the stakeholder meeting, before the pitch. Ask: “What am I missing?”
Pass the Mic
In your next group discussion, track who has and hasn’t spoken. When there’s a pause, turn to someone who’s been quiet and say: “I’d love to hear your take on this.”
What Don’t You Know About Them?
“Think of a colleague you work with every day. What do you actually know about what matters to them — beyond work?”
— Relationship Skills
When Did You Last Build on Someone’s Idea?
“When was the last time you took someone else’s half-formed thought and helped shape it into something better — instead of offering your own?”
— Relationship Skills
Who Do You Disagree With Most?
“Who on your team do you most often disagree with — and when did you last genuinely try to see it from their side?”
— Relationship Skills
What Did You Make Together?
“Think of your best recent work. Was it something you created alone — or something that got better because of someone else’s contribution?”
— Relationship Skills
How Well Do You Handle “No”?
“When someone pushes back on your idea, what’s your first instinct — to defend, to deflect, or to get curious?”
— Relationship Skills
What Problem Are You Not Seeing?
“When was the last time you looked for a problem worth solving — instead of waiting for one to land on your desk?”
— Opportunity Seeking Skills