Before your next conversation, write down the one question you most want answered. Rewrite it twice — making it more specific each time. Ask the third version.
i2 Insights: Try this today
Small, doable experiments you can run in the next 30 seconds to stretch a skill.
Test your innovation skills
Get a random reflection prompt, a quick action to try today, or a "this or that" dilemma to see how you compare to others. Each one takes 30 seconds and is based on the i2 skills framework.
Click the button to get started
Remove All Filters
Set a 5-minute timer and write down every idea you can think of for a current challenge — no judging, no editing, no “that’s impossible.” Quantity over quality. Review the list tomorrow.
Cut to What Counts
Look at your current to-do list. Cross out everything that’s urgent but not important. What’s left? That’s where your attention should go.
Design a Small Experiment
Pick one assumption you’re making about your users, customers, or audience. Write down what data would prove it wrong. Now figure out how to get that data this week.
Test Before You Build
Take the newest idea on your plate. Write down the one thing that must be true for it to work. Now design the smallest, fastest way to check whether it’s actually true.
Treat It Like a Hypothesis
Reframe your best idea as a hypothesis: “We believe that [X] will result in [Y] for [Z].” Does it still feel as certain when you write it that way?
Design the Conversation
Before your next group meeting, spend 5 minutes thinking about the structure. Who speaks first? What question opens the discussion? How will you make sure quieter voices are heard?
Follow the Surprise
Review recent feedback, data, or results. Find one thing that surprised you — and instead of explaining it away, spend 15 minutes exploring why it happened.
Let Your Idea Be Wrong
Share an early-stage idea and explicitly invite criticism. Say: “I’d love to hear what’s weak about this.” Notice how much easier it is to improve an idea when you’re not defending it.
Listen Like a Journalist
In your next one-on-one, pretend you’re interviewing the other person for a story. Focus only on understanding their experience. Don’t offer advice. Just ask follow-up questions.